Blog
Notes on reading the market from the source: SEC filings, not headlines. For the companies behind each week’s big story, see our stock themes.
How to Read a 10-K Without Losing Your Mind (Or Just Ask AI)
A 10-K is the most useful document a public company files, and one of the least friendly to read. Here is a practical order for reading one, and how AI can do the first pass.
Guides ·
Why Useellis Never Makes You Start Over
Losing your place is a real cost in research, and we treat it as a design problem. Click a ticker and it opens on top of where you were, so closing it puts you right back.
Markets ·
Why Our AI Never Asks Which Company You Mean
A good analyst sitting next to you already knows what is open on your screen. Our chat works the same way, so you never have to re-explain what you are looking at.
Markets ·
Speed Is a Design Decision, Not a Server Spec
Most of the time lost in financial research is not waiting for a page to load. It is finding your place again. Here is why we design for re-orientation time first.
Markets ·
One Interface, No Mode Switching
There is no beginner mode and no pro mode in Useellis. The interface scales with how curious you are, not with a label you picked at signup.
Markets ·
The Cognitive Load Problem With Financial Terminals (and How We Solved It)
A screen that shows everything at once is not the same as a powerful tool. Reducing cognitive load is not the same as reducing capability, and here is how we keep the depth without the overload.
Markets ·
Design as Trust: Why How a Financial Product Looks Is Not Cosmetic
In financial software, a crowded screen is often read as a sign of seriousness. We think legibility is a better signal, because a product that is clear about its structure has little to hide about its sources.
Markets ·
The Design Philosophy Behind Useellis: Progressive Disclosure, Not Data Dumps
Useellis has the depth of a terminal, but it shows you one layer at a time. Here is the principle behind every screen, and what it means for the way you research.
Markets ·
Why No One Else Built This: The Product-Design Gap in Fintech
Financial data platforms have modern data underneath and often older-feeling software on top. Our view on why that gap exists, and why it's the root of everything else we do.
Markets ·
What Robinhood Actually Proved (And What It Didn't Solve)
Robinhood showed that people weren't staying out of the market because they lacked education. They were staying out because investing was intimidating. Research still hasn't had that moment.
Markets ·
Why Useellis Charges for Access Instead of Running Ads
Charging a flat subscription isn't only a price. It removes the ad incentive from the product entirely, which is the strongest trust feature we have.
Markets ·
Why We Turn Down Sponsorships and Paid Placements
Useellis does not take paid PR, sponsored analysis or paid placements from the companies it covers. Here is what that rules out in practice, and why a filing-based product can't work any other way.
Markets ·
Is GlobeNewswire Reliable? How to Check a Press Release Against the Filing
GlobeNewswire distributes press releases that companies write themselves, so reliability depends on the release, not the wire. Here is how to check any release against the SEC filing in a few minutes.
Guides ·
Looking for a Dow Jones Newswires Alternative? A Filing-Native News API
A licensed newsroom and a structured company-events feed are different tools. Here is what a filing-native News API covers, who it fits, and when to keep both.
Product ·
PR Newswire, Business Wire or GlobeNewswire API? What a Press-Release Feed Misses
Wire APIs deliver what companies choose to announce. SEC filings are the record, and they hold events no press release covers. Here is what each feed contains and when you need both.
Product ·
We're Not Optimizing for Google. We're Optimizing for the Truth.
Ad-supported financial content has a customer who is not the reader. A subscription model changes what you can afford to build, and what you can afford to leave out.
Markets ·
Why We Build News From Filings, Not From Other News
Most financial news is several steps removed from any primary source, and repetition can make a rumor read like a fact. We generate news straight from SEC filings instead.
Markets ·
Why Financial News Should Be 60 Words, Not 600
Useellis's news items are capped at roughly 60 words with the source filing linked. It is a deliberate bet that brevity plus a source is more trustworthy than length.
Markets ·
The Citation Loop: How a Rumor Becomes "News" on Wall Street
One outlet reports a rumor, a second cites the first, a third cites the second. By the end of the chain the hedge is gone and the rumor reads like fact.
Markets ·
The Primary-Source Principle: Why We Refuse to Summarize Someone Else's Summary
Most financial content is a summary of a summary. Useellis's rule is to stay one hop from the filing or the transcript, and that rule decides what we build.
Markets ·
What Is the AI That Reads SEC Filings? A Plain-English Explainer
An AI that reads SEC filings answers questions about a company using the company's own filings and transcripts. Here is what that means, what it can do, and where its limits are.
Guides ·
Inside the Useellis Dashboard: A Tour of the Home Feed
Useellis is a full investor dashboard, not just a data feed. Take a tour of the Home feed, its filters, and how you drill into any news item, filing or transcript.
Product ·
How Useellis's Insider Conviction Score Works
Not every insider trade means the same thing. Useellis scores each one from 1 to 5, so you can spot the trades that suggest real confidence.
Product ·
The First News Filter: Why Screening News Matters as Much as Screening Stocks
Stock screeners filter companies by valuation, sector and size. Useellis lets you filter the news itself the same way, and stack the filters together.
Markets ·
Positive, Negative, or Moderate: How Useellis's Impact Signal Works
Every Useellis news item carries an impact signal. Combined with its event category, it tells you what kind of event happened before you read a word.
Markets ·
How Useellis Generates News From SEC Filings in Under 90 Seconds
A step-by-step look at what happens between a company filing with the SEC and a news item appearing in Useellis, and why that makes the speed claim believable.
Markets ·
Useellis vs. the Other "Insight" Companies: Who We Are (and Aren't)
Plenty of companies have names that sound a little like ours. Here is a plain description of what Useellis is, so you can tell whether you have found the right one.
Company ·
Is Useellis Legit? How We Source Every Data Point
Useellis is a research platform for investors that sources its news, filings, transcripts and financials only from SEC filings. Here is who we are, what we do, and how you can check our work.
Company ·
Why I Check Useellis First When a Stock I Own Drops
A stock I own dropped 6% and my first move wasn't Stocks or TradingView, both already open on my phone. It was Useellis. Here's an honest look at what that reflex says about showing data versus showing an answer.
Company ·
Why Useellis Only Reads SEC Filings
Most 'stock news' tools recycle press releases and social chatter. We built Useellis to read the primary source instead — 10-Ks, 10-Qs, 8-Ks, and transcripts.
Company ·
Read the source.Not the spin.
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